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How to find professional opportunities on Twitter

You might have noticed entrepreneurs and startup founders using Twitter for job search, networking and company growth. This platform has made networking remotely easy, and allows for freedom of authentic expression to exist comfortably alongside professional talk. It gives remote workers the advantage to create opportunities they’re looking for, and connect with the right people.
I believe that you have to be the architect of the circumstances—that opportunity is something you manufacture, not something you wait for.” - Biz Stone, Co-founder of Twitter

So, how do people use Twitter for job search and professional opportunities?

In hopes of growing my Twitter presence to find opportunities for knowledge sharing and collaboration, I reached out to our Head of Social Media, Erifili Gounari, for advice. I wrote it all down in this article.
We discovered Erifili through her Twitter account, which led to an interview, and quickly after an offer to join our team at SafetyWing. Her tweets were her resume, portfolio and a great indicator of a good culture fit. She is also the founder of The Z Link - a social media marketing agency bridging the gap between businesses and Gen Z.
To summarize, she landed a full-time job at a YC startup and is growing her own company predominantly through Twitter. How?

Twitter as a tool for personal branding

As we mentioned in our article on networking remotely, social media platforms like Twitter help build your personal brand. Share what you’re working on and what you’re interested in. This will help people create subconscious connections between you and your area of expertise, which could lead to different opportunities.
Here's an example: If you’re a UX designer, share what you’re working on, your projects and your recent learnings. Even people that aren’t interested in UX design will remember you as someone very knowledgeable in that field. When someone asks them for a UX designer recommendation, they will think of you and connect you with that person!
If this scenario feels too far out of reach, don't worry - just start sharing. However, before your start developing your content strategy, touch up your Twitter profile.

Share the right information in your bio

Even if you write a fantastic tweet that gets high engagement, people won't follow you if your profile is largely empty. Let's use Erifili's profile as an example of what to include in your bio.
Make sure you include:
  • Anything you're currently working on - mention your current role, your startup, projects you're building. Anything you want people to know about! Don't assume you need to have a successful company or a finished product to mention it - building in public has become a huge trend on Twitter. Give people insight into what you're working on, no matter what stage it's in.
  • The link to your website/blog/newsletter/anything that can help people learn more about you.
Blake Emal, Co-founder of Emojics, shared a simple formula for a great bio: Helping X [Group of people] accomplish Y [task or job to be done] using Z [Method or system].
Next, pick a tweet to pin on top of your page. This is your chance to plug anything else you're working on - it's the first tweet people will see when they look at your page. Make it count. Erifili pinned her newsletter, The Digital Native.

Pick a niche

Choose a few topics that will be at the center of your personal brand. People will eventually start to associate you with that niche. For example, central topics for Erifili’s company The Z Link are GenZ marketing, or social media marketing in general, and entrepreneurship.
Picking a niche is extremely important - people want to have control over their feed and gravitate towards accounts that cover a few key topics. You can’t appeal to everyone, you have to clearly define who you’re looking for.
If you don’t already know what your niche is, start by thinking of what your "specific knowledge" is, a term defined by Naval Ravikant:
“The first thing to notice about specific knowledge is that you can’t be trained for it…it’s found by pursuing your innate talents, your genuine curiosity, and your passion.”
What were you always naturally good at or interested in? What comes naturally to you but might not come as easily to other people? Think of what you always did as a kid or a teenager that came almost effortlessly when you followed your curiosity.
Here's a helpful guide on finding your knowledge from David Perell:

Build your network

Find where people interested in your niche are. Where do they hang out online? Find them instead of expecting them to find you.

Follow companies and individuals in your industry

Search for active accounts in your niche or business sector. This will be a great start to building your network. Don’t be afraid to reach out to them, you’ll notice as you grow that many people on Twitter do this - you might get a dm from someone interested to know more about your work.
Don't be afraid to reach out to people directly in their dms. It's great to establish a connection beforehand though - at least follow their profile or engage with their recent tweets. After launching The Z Link, Erifili was looking for PR coverage opportunities. She found all journalists writing about GenZ related topics on large publications, and connected with one writing for Business Insider. Erifili simply introduced herself through Twitter dms and gave her a quick pitch for The Z Link - the journalist interviewed her the very next day. Her company is still getting clients from that article! Not only did she create an opportunity for her company, she also gave the journalist a great story at the perfect time. You gain value by providing value for others.

Put your skills on display

How do your unique experiences translate to valuable learnings you can share?
In order to provide great insight, it’s important to understand who your audience is and why they follow you - are they entrepreneurs, marketers, students? What challenges do they face that you can help solve? Then either post that content on your profile, or simply share it in existing threads.
Arvid Kahl had a great point about content and engagement in his Twitter course - providing value in other people’s threads is a form of content creation as well. You are creating value and that’s all that matters. It doesn’t have to be a long thread on your profile, a blog post or a course. If you have a direct solution to someone’s problem, find the simplest way to give them that information. This is how you build your community.
*Quick tip: Threads are great for knowledge sharing. A few tips for successful threads:
  • Use Typefull to send out a whole thread at once instead of creating it comment by comment.
  • Use your copywriting skills and write as concisely as possible.
  • Make the first tweet attention-grabbing (experiment with copy.ai if you need help with this!)
  • Compress everything you know about the topic you’re talking about in the thread, make it count!
  • Use good formatting and a clear structure - like numbered/bulleted points.

Curation as a form of content creation

Content creation, whether it's a blog post or a Twitter thread, is time-consuming. You don't have to create an original piece of content just to stay active. Share content made by others that you think your community will find useful and interesting. You'll notice this is a common practice for brands, and it's incredibly useful on Twitter. It still provides value, just like content creation.
Another way to provide value by amplifying the work of others is through retweeting someone asking for help/advice/solution if you think there might be people in your audience that could provide that.

Find the right information

What are you looking for? There are different communities and features on Twitter designed to help you find it.

Looking for a remote job opportunity?

What we outlined earlier still stands - if you share your knowledge and what you're working on, job offers might find you without having to seek them out. This will take time though, so here are a few tips that can help as well:
  • Follow the leaders in your niche - They often retweet job postings from their company. If there's a startup you really want to work with, follow the CEO and team members on Twitter! If you're job hunting and aren't sure what kind of company you're looking for, a brand's twitter profile or their CEO's tweets can give you an insight into their company culture.
  • Streamline your job feed with Twitter lists - Add all the companies you'd want to work with to a dedicated Twitter list so you can browse them on a regular basis.
  • Use Tweetdeck - This gives you an easier overview of any lists, trending topics and messages you have. You can customize this dashboard to show the latest industry news, job openings and specific topics you want to keep up with.
  • Use the search function correctly - You won't get the information you're looking for by searching for something random and vague like "remote job". Try this sequence: remote + job level + job + industry. You can further filter the search results by selecting From Anyone or People You Follow and by Location (if you're not looking for a remote role.) Try Twitter job hunting hashtags as well.
Should I use Twitter for job hunting?
Under the assumption you're not using your Twitter profile to post something deeply private you don't want to be seen by anyone you could end up working with, there's no reason not to use Twitter for job search.
And again, don't be afraid to reach out to people. If you see a job opening that would be perfect for you, there's nothing stopping you from reaching out to their recruiter or CEO on Twitter and introducing yourself.
Don't see a perfect job opening? Create one!
Is there a startup you really want to work with and already have ideas in mind on how to help them improve? Reach out to them and tell them! They might not even know your ideas are exactly what they're looking for.

Opportunities for creative collaboration

Do you have an active blog or a podcast? Are you looking for new guests to reach out to? Twitter might be the perfect place for this.
Don't overthink it - if you see someone actively tweeting about a topic you want to cover, simply ask them to collaborate with you. Twitter is also a great way to share your project or company goals with others: Mitko Karshovski, the host of That Remote Life podcast, just tweeted his shortlist of dream guests for this year.

Share your knowledge and the opportunities will come

This is the main appeal of Twitter for entrepreneurs - you don't know who you might connect with and what kind of life-changing opportunities it will result in. All you have to do is share what you're working on in an authentic and transparent way.
Twitter has the potential to completely transform the way we approach job search, recruitment and networking into a more open and authentic process.

About the author

Barbara Jovanovic

Head of Content
SafetyWing
With a background in New media art and creative project management, Barbara is the Head of Content at SafetyWing and building Borderless - the ultimate resource for nomads and remote workers. She is fully nomadic and an avid photographer, sharing each new destination on her Instagram page.