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Ep. 25

A systematic way to grow a remote company

"You're really shooting in the dark when you're doing marketing. You're running an experiment on society by running a campaign."

How do you approach your marketing strategies? With an empirical mindset, or a fully data-driven hypothesis? Irina Papuc is the co-founder of Galactic Fed, a digital agency that strikes a balance between extensive data research in marketing done by her team, and a deep understanding of human behavior and current culture. She also touches on how Galactic Fed has grown to over 100 people in less than three years by focusing on scaling 3 specific areas: communication, conflict resolution and acknowledgment.
Topics we explored:
  • Three components of successful SEO
  • Marketing as applied anthropology
  • How Growth change at different scales
  • Irina's growth principles (Reputation, True Fans, Initial Partners and an Edge)
  • The origin and growth of GalacticFed
Find the full transcript here.
Stay tuned for the next episode in which we discuss finding a fulfilling remote job with Kevin Kirkpatrick from WeWorkRemotely. What should we talk about next? We love hearing feedback and suggestions about our previous and future episodes, so don’t hesitate to send us a tweet @buildremotely or shoot us an email at

About your hosts

Sondre Rasch

Co-founder & CEO
Sondre co-founded SafetyWing together with Sarah Sandnes and Hans Kjellby. Born in Bergen, Norway, he studied economics and computer science, before starting work as a policy advisor for the government of Norway advising on social policies. After getting frustrated with the slow pace of government change, Sondre first founded SuperSide (YC W16), a platform for freelance designers. It was here he discovered the lack of a safety net for online remote workers. SafetyWing was then born with the aim of building a global social safety net.

Irina Papuc

Galactic Fed
Previously the Director of SEO at Toptal, Irina is the Co-founder and Managing Director at Galactic Fed - a growth agency featured as one of the Best startups to work for in 2021. Irina also has a background in physics, has taught English in Taiwan during her travels (40 countries visited and counting) and travelled over the silk road in a time span of several months. "I've slept on floors, hitchhiked through Tajikistan and the Caucasus, shared meals with Kyrgyz grannies living on mountaintops, and lived in India."
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