Understanding your customers as a remote company

How to do customer research remotely? .

Knowing what your customers want is important. But the process of getting to know your customers remotely can be accompanied by a unique set of challenges.

Together with Karen Mangia, the VP of Customer and Market Insights at Salesforce, we discussed the dos and don'ts of conducting customer research remotely.

Topics we discussed:

Motivators and challenges of going remote with Salesforce
The biggest mistake companies make when talking to their customers
How to avoid pervasive meeting culture in big and small companies.

Find the full transcript here.

Stay tuned for the next episode with Jeremy Nixon from Omni on forming a new set of institutions.

What should we talk about next?

We love hearing feedback and suggestions about our previous and future episodes, so don’t hesitate to tweet us @safetywing! Resources

Find all of Karen's books here.

About your hosts

Karen Mangia

VP of Custumer and Market Insights

Salesforce

Karen is an internationally recognized thought leader and author on the topic of remote work and understanding your customers. Her books "Working from Home: Making the New Normal Work for You" and "Listen UP!" have great advice for anyone that recently switched to remote work.

Sondre Rasch

Co-founder & CEO

SafetyWing

Sondre co-founded SafetyWing together with Sarah Sandnes and Hans Kjellby. Born in Bergen, Norway, he studied economics and computer science, before starting work as a policy advisor for the government of Norway advising on social policies. After getting frustrated with the slow pace of government change, Sondre first founded SuperSide (YC W16), a platform for freelance designers. It was here he discovered the lack of a safety net for online remote workers. SafetyWing was then born with the aim of building a global social safety net.

Thank you for subscribing!

Subscribe to Building Remotely updates to get:

Alerted for new podcasts and articles
Summaries of our best insights from remote leaders
Book chapters as they’re released