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1. Why build remotely?

A deeper look into why remote work gives startups an upper hand, and how to build a remote company.

Remote work is no longer a fad. It’s been pushed, rather brutally, from a luxury to a necessity. It has become something that every company leader across any industry will have to address. But just like with the internet in the ’90s, it’s not enough to say “we have a website!”, and pat yourself on the back. There is a difference between allowing remote work, and building a truly remote company. And the companies who aren’t building remotely will join those in the graveyard who didn’t build digitally. A company that is building remotely doesn’t tolerate remote work, but embraces it. They build with remote as a guiding principle, similar to how a country uses its economic system to guide their economic policy. The industry doesn’t matter here. In February 2021, Spotify turned heads by announcing one of the most progressive remote work policies of a public company to date. The reality is that when it comes to building remotely, very few companies score a 0/10, and even fewer score a 10/10. Pretty much all of us, from solo entrepreneurs to public companies, exist somewhere in between. Building a remote company requires a shift in mindset, resources and culture. It’s not easy. So before we go in-depth on how to build a remote company, we want to explore why you should build remotely.