chapter
II
Solve a problem
How do you create a product people love that solves a real problem? Simply solve a problem you struggle with yourself.
10 min read
Ideation
Make something you would love if it existed. Chances are, others will too.
The best way to come up with an idea is to solve a problem you have and would pay to have solved. Ask yourself: is the problem you want to work on real and worth solving? In conversation with startup founders, you can instantly tell if the venture will fail or not. Most often, it's because the problem they are trying to solve is either so imaginary or so inconsequential, that it's not worth solving.
If you don't have a problem you are aching to solve but want inspiration for a product, look at the frontier of technology or knowledge. Find something you think is cool or interesting.
When you have an idea of what you want to create, you can further qualify it by asking these questions:
1. Is it an original idea no one else is working on?
2. Does this affect a lot of people?
Focus on something that feels like an important mission in the world that can be expanded over time. This will make it more inspiring both for you and others who may join in the future.
Ideation
Make something you would love if it existed. Chances are, others will too.
The best way to come up with an idea is to solve a problem you have and would pay to have solved. Ask yourself: is the problem you want to work on real and worth solving? In conversation with startup founders, you can instantly tell if the venture will fail or not. Most often, it's because the problem they are trying to solve is either so imaginary or so inconsequential, that it's not worth solving.
If you don't have a problem you are aching to solve but want inspiration for a product, look at the frontier of technology or knowledge. Find something you think is cool or interesting.
When you have an idea of what you want to create, you can further qualify it by asking these questions:
1. Is it an original idea no one else is working on?
2. Does this affect a lot of people?
Focus on something that feels like an important mission in the world that can be expanded over time. This will make it more inspiring both for you and others who may join in the future.
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